Helga is one of the owners of Attentus and works as a psychologist and consultant. Helga’s main tasks at Attentus are psychological services, EKKO issues, communication issues, difficult personnel issues, workshops and lectures. Helga also teaches part-time at the University of Akureyri’s Management Studies Program.

Helga Lára is a clinical psychologist with an MS degree from Reykjavík University. She also holds an MS degree in social and occupational psychology from the University of Iceland and a BS degree in psychology.

As a psychologist, Helga diagnoses and treats psychological problems in adults, primarily using cognitive behavioral therapy (CBT) methods. She also has extensive experience in conducting and processing quantitative and qualitative research, surveys, and analyses. Helga Lára worked at Maskína ehf, a company in the field of attitude research, from 2011 to 2017. Previously, she was an assistant lecturer at the University of Iceland, where she taught, among other things, research methodology.